Hanson Brick launches redesigned Web site, further unifying the global Hanson brand
CHARLOTTE, N.C., May 15, 2007
- Clear navigation to product, technical information at the site's core
Hanson Brick, North America's largest brick company, has launched a redesigned Web site, which features enhanced navigation and a clean, straight-forward design that better reflects the global Hanson brand.
Complete with essential technical and product information, the new site (http://www.na.hansonbrick.com) offers streamlined navigation that makes it easy for builders, contractors, distributors, dealers, architects and home owners/buyers to find product information they need.
For quick reference, the home page prominently features links to frequently requested information: distributor/dealer locations, a brick selector, technical documents and the latest company news. The site is divided into separate sections that cater to the needs of architects, builders, distributors and home owners, making it easy for each segment to find information important to its respective project.
Architects will find helpful information, including links to downloadable texture maps, specification writer information, listings for both commercial and residential product lines and a photo gallery of Hanson brick buildings.
Distributors, dealers, contractors and builders will find essential product literature and photos, a take-off estimator, plus links to sales support tools. Additionally, Hanson Brick continues to transform thinking about brick cladding in the Web site's home owner section, which integrates fashion and personal style with product presentation.
The site also features an online newsroom, where media can read the latest Hanson Brick news.
The new design reflects the branding vision of Hanson Brick's parent company, Hanson PLC, a leading global producer of heavy building materials. Customers familiar with Hanson Brick's orange and blue color scheme will find the new site uses a subtle palette of the same colors that are both pleasing to the eye and unobtrusive.
The site also includes links to the other Hanson companies in North America, such as Hanson Roof Tile, Hanson Pipe & Precast, and Hanson Aggregates, as well as serving as a portal to Hanson PLC, which is headquartered in London.
Hanson Brick is North America's largest brick manufacturer offering more than 1,000 styles of brick in five regional collections in the United States and Canada.
Hanson Brick is part of Hanson Building Products - Lightside, a leading manufacturer of clay and concrete brick, concrete roof tile and concrete paving stones and retaining walls. Individually or together, Hanson cladding, roofing and hardscape products are durable, beautiful and give residential and commercial creations lasting curb appeal.
Hanson Building Products North America is part of the HeidelbergCement Group, which employs 70,000 people across five continents and has leading positions in concrete and heavy building products and is the global leader in aggregates.
Further information on Hanson Build Products - Lightside can be found at www.hansonrooftile.com, www.hansonhardscapes.com or www.hansonbrick.com.
| Contacts: |
Dana Haydock 704-926-1301 dhaydock@wrayward.com |
Heather Tamol 704-926-1326 htamol@wrayward.com |
